What are Programmatic Ads?

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Programmatic advertising is a way of buying and selling digital advertising space using automated software. It allows advertisers to target specific audiences and place ads in real-time based on data and algorithms, rather than relying on traditional ad buying methods such as RFPs (request for proposals) and manual negotiations with individual publishers.

Programmatic advertising can be divided into two main categories:

Real-time bidding (RTB): This is a form of programmatic advertising that allows advertisers to bid on advertising space in real-time as it becomes available. RTB is often used to display ads on websites and mobile apps.

Programmatic advertising utilizes automation technology to help companies target specific customers. Using data and custom algorithms, automation platforms let companies choose the demographics they want to target.  

Programmatic direct: This is a form of programmatic advertising that allows advertisers to purchase ad space directly from publishers, rather than through an auction. Programmatic direct can be used to purchase a variety of ad formats, including display, video, and native ads.

Overall, programmatic advertising can be a cost-effective and efficient way for advertisers to reach their target audiences and measure the effectiveness of their campaigns.

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